Certificate in Health Care Marketing

ECHS
Last Update 13/10/2024
1 already enrolled

About This Course

The Course
The Certificate in Health Care Marketing equips you with the knowledge and tools to create effective marketing campaigns specifically for the healthcare industry. You’ll learn how to promote health services, engage patients, and use digital marketing techniques to reach wider audiences. This course focuses on both traditional and innovative marketing approaches, with an emphasis on ethical and patient-centered strategies.

How Does it Work?
The course is divided into 4 modules, delivered over 6 weeks, with a mix of coursework, case studies, and practical marketing exercises. You will learn from experienced healthcare marketing professionals and gain insights into the latest trends and technologies in the field. The course also includes hands-on projects where you’ll develop real-world marketing plans.

Duration
6 Weeks
4 Modules

Learning Objectives

• How to develop and implement effective marketing strategies for healthcare organizations.
• The principles of patient-centered marketing and communication.
• How to use digital marketing tools like SEO, social media, and email campaigns to reach your audience.
• Ethical considerations in healthcare marketing and how to maintain trust with patients.
• Market research techniques to understand patient needs and preferences.
• Strategies for promoting healthcare services, products, and innovations effectively.

Requirements

  • • Please complete the online form, ensuring all fields are filled in BLOCK LETTERS.
  • • Attach the following documents: ID/Passport, High School certificate (or higher), and Certificate of Good Conduct.
  • • Enter the MPESA transaction code or attach the bank slip as proof of payment for the KSH 1,000 application fee.
  • • Submit the form directly through the online portal.

Your Instructors

ECHS

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marketinghealth
Free
Level
Beginner
Duration 8 hours